Sunday May 21st is a significant day for two (2) main reasons; (1) it is marked by the United Nations as World Day for Cultural Diversity for Dialogue and Development, and (2) it marks the beginning of the celebration of 2017 Africa Union Day which falls on May 25. Hence, nothing could perfectly suit such a day than hosting the 2nd Edition of Seoul Africa Festival.

Hence, nothing could perfectly suit such a day than hosting the 2nd Edition of Seoul Africa Festival to celebrate the days.

Seoul Africa Festival, which was first held in 2016 at Seoul’s Cheongye Square is set to light up Seoul on Sunday, May 21, at the Dongdaemun Design Plaza (DDP) walking street from 11 am to 6 pm.

Originally an initiative of Africa Insight, an international NGO that aims to change perceptions about Africa in Korea, the festival is organized to showcase the diversity of African cultures, African communities and promote harmony among all people. It is to shed light on the positives of the continent which is otherwise ignored by most mainstream media.

And if last year’s maiden edition was appraised as successful, then you wouldn’t want to think twice about seeing this one.

The Seoul Africa Festival Organizing Committee comprise; Seoul Metropolitan Government, Institute of African Studies at Hankuk University of Foreign Studies (HUFS), Africa Insight, World Together and in cooperation with African Embassies in Korea and the Seoul Global Center.

Other sponsors include Beauty Africa, Mill Company and Cape Wine Cellar.

The new venue, host of organizations, participants and program line-up sets it apart from last year’s edition and here are the reasons why you shouldn’t miss it.

Note that, the event is FREE and is open to everyone, regardless of your nationality, colour, religion or race. It is going to be a celebration of diversity, dynamism, possibilities and promotion of friendships among nations.


1. The Venue Is Everything – Dongdaemun Design Plaza (DDP) Walking Street

DDP is known for hosting big events relating arts, culture, and entertainment. However, the festival is designated to be held on the street in front of the DDP. The 310 meter stretch of the main road will be completely blocked from vehicular traffic to make way for the festival.

It also forms part of the Seoul Metro government’s walking tour projects for this year. The various activities will be held in this spacious area, allowing revelers to fully enjoy the event. Check out the map below.

Seoul Africa Festival

2. Unique Cultural Stage performances

One thing that will thrill attendants is the cultural performances from African and Korean cultural groups. From 1pm when the festival officially opens, there will be ingenious performances from the all-women Unity Dance Troupe (Ghanaians), Akoh-Njang Dance group from Cameroon, Africa dance group and Arirang Storytelling performance from Seung-Ah Kim. The African culture dance by the women is so unique that, you might be wriggling your waist too.

Seoul Africa festival

3. Community, Market and Friendship Zone

These zones are provided to engage participants in activities and stuff related to Africa. The market zone will have vendors displaying and selling African crafts, African foods, and goods.

Fifteen (15) organizations will occupy the market zones of which some are; Mix Your Kimchi, Suki & Co, Yebs Fashion, Ankara Seoul, ETHRICA and more. Come with some cash to purchase any favorite items that will arrest your admiration.

The community zone will have organizations that share insights about Africa and making an impact in different African countries. Some include; Korea-Africa Center, Korea Foundation, ZKNetwork, Africa Future Foundation, and HUFS

The friend zone will feature representatives from the Embassies of Ghana, South Africa, Rwanda, Morocco, Sudan, Angola, Kenya, and Tunisia. This is an opportunity to learn about tyhese countries in areas of tourism, economy, culture and other matters.

Each of these organizations will be positioned in their booths as shown in the image below.

Seoul Africa festival

4. The Seoul Africa Fashion Show

Do you have any idea about the beautiful African prints and costumes? For the first time, an African Fashion show will be introduced as part of the festival. There will be beautiful African models showcasing modern and traditional fashion trends to the delight of spectators.

It is definitely going to be a highlight of the whole event. The fashion show will begin from 3.30PM and end with African DJ music performance by DJ Ligrye from South Africa.

Read more about the fashion show here.

Seoul Africa Festival

5. Your Favorite African Celebrities Will be There

Sam Okyere, Ghanaian TV Personality, Actor, and Model is billed to deliver a congratulatory message at the opening ceremony and engage with his numerous fans at the festival. As somebody who is always proud of his Ghanaian culture and African roots and has been spearheading a positive image of Africa in Korea and Asia, he is looking forward to the event. It is worth to note that, he attended the maiden show in 2016. He was recently named in the prestigious Forbes 30 Under 30 List for Asia and has been a cultural ambassador for the Yongsan District since 2016.

Bronwyn Mullen, South African TV Personality and Announcer at the WeatherNews in Korea will be emceeing the whole show. Bronwyn is also a Radio Co-host and cultural ambassador.

This is an opportunity to see them and savor great moments.

Seoul Africa festival

For anyone who’s ever wanted to experience the diversity of African cultures, make your way to the DDP for an unforgettable cultural experience.

The show starts from 11 am to 6 pm.

Hope to see you there on Sunday.

Seoul Africa festival 2017


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Williams is a Ghanaian Sport Management Consultant, Writer and Digital Entrepreneur living in Seoul, South Korea. He is obsessed with sports, tech and startups, acculturation, books, travel, philanthropy and loves to write about them. He roves around Seoul taking photos and eating Korean street foods.

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